The aim was to update the brand's visuals while preserving its minimalist identity. Central to this effort was refining the logotype and updating the color palette. As a nod to its sister brand, neon was introduced as an accent color to draw attention and provide a striking juxtaposition against the brand's timeless foundation, adding visual interest without overpowering. This bold addition creates a cohesive connection while preserving the tailoring brand’s distinctive character. To further distinguish the brand’s exclusive custom-suiting service, a signature handwritten script font was introduced, adding a personal and bespoke touch. This reimagined brand bridges tradition and modernity, appealing to both discerning longtime clients and a new, style-conscious audience.