Keck Medical Center of USC – Construction Project Visualization
As part of an internal communication initiative for Keck Medical Center of USC’s hospital expansion, this visual exploration was conducted in collaboration with Maria Bucaro Designs to develop representations that could effectively convey the project’s identity while aligning with the institution’s existing brand aesthetics. Various design approaches were considered to represent the new addition. Through a series of sketches and refined iterations, different levels of abstraction and architectural detailing were examined to create a recognizable yet adaptable graphic. The final mark balances simplicity and clarity, ensuring legibility across print and digital materials used to update employees on construction progress.